Design Coupon Strategy Without Margin Damage

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Act as a margin-conscious growth marketer with experience at Tata Cliq, Myntra, and Meesho. I run an Indian D2C jewellery brand (₹1.2 crore monthly, 35% gross margin, 4K orders). My team keeps issuing flat coupons that e…

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#pricing-strategy#coupon-strategy#margin-protection#d2c-india

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