Customer Segmentation (RFM)

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Act as a CRM analytics lead. Build RFM segmentation for an Indian beauty D2C brand (4M customers). Cover: (1) Recency / Frequency / Monetary score (1-5 each), (2) RFM-cell-based segments (Champions, Loyal, At-Risk, Lapse…

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#rfm#segmentation#d2c#klaviyo#dpdp

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